Author &


Welcome and thank you for visiting my site! 


I write professional, sales-driven copy for the tech service, hospitality and real estate industries, as well as web content for small to medium businesses who want to improve their online image. My writing creates interest, informs, entertains and converts browsers into buyers.


Let's chat about how I can make a meaningful contribution to your company's image and business relationships with quality writing that reflects your unique value proposition.


All the best,

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Let me  take care of your content needs

top thinking about it. Let me make your story work for you. 

The time has come for visionaries to set themselves apart as trusted authorities, online.

Join today's thought leaders by investing in a bespoke, quality content service.


dventure makes my heart beat. In a nutshell, I was raised in business and have an unquenchable interest in people. Communication fascinates me - how it affects our relationships with the world and each other - hence my special interest in linguistics and language. 

As a former corporate English teacher and SEO writer, I also love 

sharing knowledge creatively to facilitate the easy adoption of ideas.


I love writing for businesses, optimising industry relationships with 

crisp, informed writing that creates valuable results, building lasting relationships along the way.


Let's tell your story

in a way that sells.


You have 3 seconds

to turn browsers into buyers.

Make them count.


Focus Magazine Group - Canada & US - Tim Hocken & Jaime McKee, Editors

"We work regularly with Pauline, and are always happy with her writing. She presents her ideas clearly and accurately, with minimal need for editing. She is pleasant to deal with - our clients always seem charmed by her during interviews, and those clients are typically very pleased with the end result. Pauline is also organized, and quick to implement new initiatives and ideas. I would recommend her to anyone seeking a professional writer or editor."

Classic Safari Africa
-Pauline Hawthorn, Executive Officer

"An extremely helpful, professional and skilled copywriter who provides a great service. The whole process from start to finish is easy for me and I'm really impressed by the professional, yet friendly service. Pauline has a clear understanding of our needs and what we want to achieve. The first coffee table book was delivered on time and we're working on the revised edition now. Doing business with Pauline is an absolute pleasure. 

Thank you... it’s great working with someone who truly knows what they're doing."

Boplaas 1743 Estate 
Carl van Der Merwe, Director

"I have been working with Pauline since 2015, when she wrote the copy for our website. She took over the whole project from the original web designer, completing the website and the text. We're very happy with the result and have had great feedback from our international clients. We look forward to a long and fruitful collaboration with her."


es, let's rock this!